NEW YORK – MAY 11, 2026 – Professional Fighters League (PFL) and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators and other government service personnel, announced today an official partnership for the 2026 event schedule.
As part of the partnership, GOVX will provide discounted tickets of up to 25% off to North American PFL events on GOVX.com to its existing membership base of over 12 million members.
“There’s a natural bond between fighters and those who serve,” said PFL CEO John Martin. “Through our partnership with GOVX, we’re bringing that bond to life by expanding access to PFL events and creating meaningful connections with a community that truly understands competition at the highest level.”
The official partnership will also be supported through robust promotion on GOVX.com with broadcast integrations and in-venue branding for North American PFL events.
Additionally, GOVX will have the privilege of serving as the Event Presenter for PFL San Diego event on Saturday, June 27th at Pechanga Arena San Diego. Within the event, GOVX will also have the distinction of operating as the Presenting Sponsor of Military Row, helping to honor the local San Diego military community on fight night.
“We are thrilled to officially partner with PFL and bring one of the world’s leading combat sports organizations to a deserving community,” said Alan Cole, GOVX CEO. “Through our partnership, we look forward to bridging the gap between MMA athletes and the service community by offering exclusive access to those who truly understand what it means to train, fight, and win.”
