MIAMI, FL – February 2, 2026 – BKB Bare Knuckle Boxing today announced a new partnership with Swerve Combat, the free ad-supported combat sports FAST channel under Swerve TV, to stream live preliminary bouts for BKB events and feature a curated selection of library fights. Swerve Combat will carry BKB live prelims as a top-of-funnel viewing experience for both of BKB’s series, providing fight fans with a free front door to discover the intense action of bare knuckle boxing. This collaboration expands BKB’s reach across the FAST ecosystem, builds the brand through increased discovery, and serves as a powerful funnel to drive tune-in to main card broadcasts on primary partners while promoting ticket sales for live events.
BKB features two distinct series: its flagship numbered events and its innovative activation series, which incorporates sensor technology in the fighters’ wrist wraps to capture real-time data like punch volume, type, and force for an enhanced, gamified viewing experience. VICE and Telemundo remain the primary distribution partners for BKB numbered events, and Bally Sports Live and Estrella TV remain the primary distribution partners for BKB activation events. Swerve Combat will carry BKB live prelims and select library programming as a tune-in and ticketing driver.
During Swerve prelim broadcasts, BKB will integrate tune-in messaging for the main cards on VICE, Telemundo, Bally Sports Live, and Estrella TV, along with calls to action for ticket sales to upcoming live events. This approach amplifies brand value, fosters audience growth, and drives conversion from viewership to event demand.
In addition, Swerve will program a curated slate of BKB library fights to introduce the product to new audiences, sustain discovery between live events, and support ongoing brand growth through compelling fighter storytelling.
David Tetreault, CEO of BKB Bare Knuckle Boxing, said: “Swerve Combat gives BKB a free front door for fight fans and a powerful new funnel into our main card broadcasts. Viewers can watch our live prelims on Swerve, then follow the action to VICE and Telemundo for our numbered events, and to Bally Sports Live and Estrella TV for our sensor-driven activation series. This partnership expands reach, builds the BKB brand across the FAST ecosystem, and helps convert viewership into ticket sales for every live event.”
Steve Shannon, CEO of Swerve TV, said: “This partnership with BKB aligns perfectly with our mission to deliver high-energy, accessible combat sports content to fans everywhere. By adding BKB’s live prelims and library fights to Swerve Combat, we’re creating a dynamic entry point that introduces viewers to the raw excitement of bare knuckle boxing and funnels them toward BKB’s premium main events.”
