NEW YORK (August 5, 2025) – The Professional Fighters League (PFL) today announced the appointment of Jaime Pollack as General Manager of PFL Latin America, effective immediately. Pollack will report to PFL International CEO Peter Murray and lead the league’s expansion across Latin America, overseeing operations, media rights, talent development, and commercial strategy in the region.
Pollack brings more than two decades of experience in global sports and media, having previously served as Senior Vice President of International Development and General Manager of Latin America at the UFC, where he led explosive growth across key markets including Brazil and Mexico. His career includes senior executive roles at Amazon Web Services (AWS), Activision Blizzard, and Anthem Sports & Entertainment, where he drove innovation, strategic partnerships, and commercial growth across sports and entertainment platforms.
“Latin America is one of the most passionate and culturally rich fight markets in the world, and I’m honored to help lead the PFL’s next chapter in the region,” said Pollack. “We’re building a long-term, sustainable MMA ecosystem that develops homegrown stars, delivers world-class fight content, and gives Latin American fans something truly to call their own.”
In his time at the UFC, Pollack spearheaded landmark media partnerships, led the launch of the UFC’s Latin American subscription network with Televisa, and produced the region’s first international edition of The Ultimate Fighter. His tenure saw record-setting attendance, viewership, and licensing growth, cementing Latin America as a cornerstone of the global MMA landscape.
“Jaime is one of the most respected and accomplished executives in international MMA,” said Peter Murray, CEO of PFL International. “His leadership, deep regional knowledge, and unmatched experience growing the sport in Latin America make him the ideal person to lead PFL LATAM into its next phase of explosive growth.”
Pollack joins PFL Latin America following the successful launches of PFL Europe, PFL MENA, PFL Africa, and PFL Pacific. With an expanding global event calendar and a commitment to developing regional talent pipelines, PFL Latin America is poised to become the premier platform for Latin American MMA athletes.
